Welcome to the September 2021 edition of the UK domain name sales report!

For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.

You can read previous UK domain name sales reports, all of which are powered by sales data from Domain Sales History.

If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.

September UK domain sales overview

Remember that last month was the worst performing month since May 2019 (123 sales, £30,218 revenue)? Well you’ll be pleased to hear that there was at least some improvement this month…

193 domain sales were reported this month, which is a decrease of -11%. [sad face]

All reported sales were in GBP. This means that there were no sales in international currencies (some months sales are completed in USD or EUR).

Total Sales Revenue

Revenue for this months sales totalled £41,849, which saw an increase of +66% on August.

MonthTotal Sales.co.uk.uk.org.ukLLLTotal Value
September193111691215£41,849
August214164321813£25,166
July230172451325£53,113
June249174581627£224,176

Top 10 UK domain names sold in September 2021

The best selling domain this month is Migraine.org.uk, selling for £9,750 via Domainlore. The auction had plenty of interest with 88 total bids, and it looks to have been bought for SEO purposes due to a strong backlink profile.

UK Domain Sales Report for September 2021

Orca.co.uk was the 2nd best selling domain of the month, sold via Sedo for £4,950. Navigating to the current website just display a basic authentication login screen which could suggest plans are already in place for development?

In 3rd position we have Genius.uk selling for £2,995 via Sedo. Initial investigations show it doesn’t seem to have been purchased for brand protection reasons (regarding the .co.uk), and is clearly seen as an investment opportunity at a very respectable price for a brandable.

DomainPricePlatformExtensionLength
migraine.org.uk£9,750Domainlore.org.uk8
orca.co.uk£4,950Sedo.co.uk4
genius.uk£2,995Sedo.uk6
paycheck.uk£2,550Dan.com.uk8
ean.co.uk£1,350Domainlore.co.uk3
eft.co.uk£1,149Domainlore.co.uk3
eos.co.uk£1,060Domainlore.co.uk3
fst.co.uk£806Domainlore.co.uk3
asb.co.uk£775Domainlore.co.uk3
stjamestheatre.co.uk£768Domainlore.co.uk14

Best of the rest

In this section I like to try and highlight a handful of alternative sales that I consider good value for money, or domains that have previous sales history that’s worth a mention.

I’m going to try something a bit different this month and pick the best of the rest, grouped by sales platform.

Best of the rest sold via Flip.uk

Taxes.uk sold for £223, which I think is actually a good price for a potential brandable name or alias domain for an accountancy firm? It would certainly pass the radio test and look good in print. A bargain!

RetroShop.uk sold for £10. This is a bit of a biased submission because it was actually me who bought it but I’m a big fan of the .uk extension, and retro is always a popular retail niche so I thought I’d add it to the ever growing development pile. I actually found this in the Flip Marketplace, so be sure to take a look through there periodically for some opportunities!

Tortoise.uk sold for £50. It was the 2nd time this domain has been sold, the last time it sold was for £63 via UKBackorder back in September, 2020. To me, this is one of those potential brandable domains that people like to invest in.

Best of the rest sold via Domainlore.uk

PetSitters.co.uk sold for £290, which I think is a great domain that has the potential to be developed as a service provider directory, or for an individual business providing those services directly. Either way that looks like a great price to me!

DogSitter.co.uk sold for £142 which, alongside the PetSitters.co.uk sale, provides a more direct targeted market opportunity. Both domains are on different Tags, so unlikely to be the same buyer. Missed opportunity?

HolidayReviews.co.uk sold for £50. Whilst a highly saturated market, I feel this is a great domain for a blog-like website to promote locations to visit within the UK post-covid. At such a low price, this is a potentially shrewd purchase!

Best of the rest sold via UKBackorder.com

WaterFeatures.uk sold for £50. Could be a nice little niche Amazon affiliate site to get into, with average prices looking to be around the £100+ mark? There’s also the potential of getting into the spares market for repairs. Either way there’s definitely the potential to get good ROI quite quickly!

RegisteredOffice.co.uk sold for £50. With many people during the various lockdowns starting their own businesses, expect to see an influx of business for businesses offering Registered Offices! There are numerous opportunities here, either setting up your own business, or by providing referrals/leads. Definitely worth a punt!

Top Performing Sales Platforms for September 2021

I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.

You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.

(The below table is ordered alphabetically as that seems the most sensible).

PlatformSalesRevenueAvg. Sale Price
Domainlore.uk63 (-16%)£23,157 (+96%)£368 (+134%)
Flip.uk22 (-19%)£1,558 (-34%)£71 (-18%)
Sedo.com2 (+100%)£7,945 (+218%)£3,973 (+59%)
UKBackorder.com105 (-7%)£6,639 (-21%)£63 (-17%)

Domainlore closed the month with 63 sales and an average price of £368. The number of sales is down, but the platform revenue nearly doubled in September, which we always like to see.

Flip reported 22 sales this month, with an average price of £71. As I highlighted in the “Best of the rest” section, there are definitely some nuggets to be found, you just have to look for them.

Sedo sticks to tradition and reports the fewest UK domain sales each month, it has again topped the performance charts for best average domain sale price at £3,973.

UKBackorder.com was this months top performing platform in number of sales, with 105 domains being sold at an average price of £63.

Final Thoughts

It has been quite a while since we have seen an .org.uk sitting top of the pile. The last time that happened was when HelpToBuy.org.uk sold for £40,251 via Domainlore, back in June 2020.

It’s also good to see this months total revenue back up to a reasonable number.

Could it just be the case that we’ve been spoiled over the last 12 to 18 months of high number of both sales and revenue due to people dropping or selling their .uk domains instead of renewing? Time will tell. I might investigate the data a bit more in the coming weeks, and do a separate post on it.

View all domain sales for September 2021.

Author: Chris

5 min read