UK Domain Sales Report for November 2021
Welcome to the November 2021 edition of the UK domain name sales report! This is the 6th month in a row of writing .uk domain name sales reports, and I feel that this is a considerable milestone for me personally.
It’s hard going staying motivated writing these reports, as traffic is pretty minimal at this stage. I just need to try and keep it going.
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
November UK domain sales overview
As a quick recap, the October sales report had 269 sales which was up +39%, and the total revenue was up +40% at £61,241.
This month slowed down a bit, which is to be expected for this time of year with Christmas just around the corner.
There were 229 domain sales in November, down -15% on last month. There were 2 sales in USD, with the remaining sales being in GBP.
3 letter domain sales are up by +14% with 24 sales, broken down as 14x .uk, 8x .co.uk, and 2x .org.uk.
Total Sales Revenue
Revenue for this months sales totalled £52,508, which is down -14% compared to October.
|Month||Total Sales||.co.uk||.uk||.org.uk||LLL||Total Value|
Top 3 UK domain names sold in November 2021
For the 2nd month in a row, BuyDomainNames.co.uk sits at the top of the charts, this time taking both positions 1 and 2.
The best selling domain this month is CarWorld.co.uk, selling for £6,500 via BuyDomainNames.co.uk.
Navigating to both the .co.uk and the .uk redirects to carworld-uk.com, which is a Peterborough based used car sales company.
It’s interesting that they decided to stick with the hyphenated .com. Personally I would consider moving over to one of the UK domains as they look more UK centric. Either way, they now have the benefit of more visually pleasing domains that will look better from a marketing perspective in both print and PPC, whilst also passing the radio test. With that in mind, a solid investment!
In 2nd place we have sls.co.uk, selling for £5,000 via BuyDomainNames.co.uk.
It seems that the sale may have included the .co.uk/.uk pair, as both domains redirect to scientificlabs.co.uk, a UK based independent supplier of laboratory equipment.
It’s a nice investment for a short and professional vanity domain, which can look nice in marketing copy, on business cards, email addresses, etc. Certainly a worthwhile investment at £5k, and it shows there is value in good quality LLL UK domains.
We have a joint 2nd place in the top 10 this month, with birks.co.uk selling for £5,000 via Sedo.
The domain is currently pointing to a 123-reg holding page, so nothing to speak of yet. Taking a look at the .uk takes us to the portfolio website of a designer and photographer. Taking a look at the whois suggests 2 different tags of 2 different registrars, so it’s unlikely they are owned by the same person (anymore).
Now we come to the 4th domain in the top 3 sales of November… BlogStorm.co.uk selling for £3,600 via Domainlore.
Once upon a time this was the blog of an SEO agency called Branded3. So as you can imagine interest was quite high in this SEO domain, if for no other reason than the link profile and domain authority.
Taking a quick look at the whois for the .co.uk/.uk pair, the TAG and registrant details differ, so it’s unlikely they are the same registrant. Not that it matters too much with an SEO domain.
The auction had 56 bids in total, but navigating to the domain we can see that the DNS still points to Domainlore. So it will be interesting to see how the link profile and historic posts are leveraged in the coming months. One to keep an eye on.
Top 10 UK domain names sold in November 2021
Best of the rest
In this section I like to try and highlight a handful of alternative sales that I consider good value for money, domains that have previous sales history, or just worthy mentions.
Last month we introduced the grouping of sales by platform, which I felt worked quite well, so I will continue with that format.
Best of the rest sold via Flip.uk
TrailerTraining.uk sold for £1. Yes, a single, solitary pound coin! I’ve said it before, and I’ll say it again – you can find some nuggets if you go looking for them!
Doing a Google search for the exact term returns ~315,000 results, with many of the domains containing that term. Many of the page titles also contain that term, so it’s definitely a targeted and marketable domain name that could be developed into a lead generation site. Alternatively you could turn it into an Adsense based informational website.
Either way, an absolute bargain that you can’t go wrong with.
RemovalVan.uk sold for £30, and is another keyword strong domain.
Google returns ~359,000 results for that exact search term, and page titles showing that with there is plenty of opportunity for generating revenue as an informational Adsense based site, or through lead generation. This is yet another domain with potential for fantastic ROI.
Best of the rest sold via Domainlore.uk
This kind of comparison is interesting to me, as I’m a firm believer that the shorter .uk extension will be the most desirable of the pair in the not too distant future. This just highlights the potential investment opportunities that are available right now.
Whilst I agree it is quite a generic term from a marketing and sales perspective, but that can also be a huge beneficial draw. A snip at this price!
FYI.uk sold for £392. A short domain name with meaning (FYI = For Your Information) that can be used for a multitude of purposes. I think this is a fantastic purchase at this price!
Best of the rest sold via UKBackorder.com
NeedaJob.co.uk sold for £50. I highlight this one for no other reason than because I have record of it selling once before for £1,000 in a private sale.
Navigating to the domain shows that development has already started, with applications being sent to CV Library. I wish the new registrant luck with the new endeavour, as it’s certainly a competitive industry with few rewards.
SideHustles.co.uk sold for £50. In this almost post-covid age, this could be a great domain for UK based entrepreneur content, with podcasts, vlogs, interviews, posts, and guides on how to get started (or how others got started) with side hustles.
Restricting yourself to UK entrepreneurs could prove to be too niche, or you may very well corner a market that can be monetised effectively. Well worth a punt at £50 I think!
Top Performing Sales Platforms for November 2021
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
|Platform||Sales||Revenue||Avg. Sale Price|
|Domainlore.uk||78 (-3%)||£18,299 (+35%)||£234 (+38%)|
|Flip.uk||41 (+14%)||£5,709 (-11%)||£139 (-22%)|
|Sedo.com||3 (no change)||£9,007 (+9%)||£3,002 (+9%)|
|UKBackorder.com||88 (-36%)||£6,834 (-34%)||£78 (+4%)|
Domainlore closed the month with 78 sales and an average price of £234. While the number of sales is down, the platform revenue is up by 35%, which has had a positive impact on the average sale price when compared to October, with an average price per domain of £234.
Flip reported 41 sales this month, with an average price of £139. The number of sales increased by 14%, but the total revenue and average sale price are both down this month.
Sedo sticks to tradition by reporting the fewest UK domain sales each month, but again tops the performance charts for best average domain sale price creeping past the £3k mark, which was up by 9% on October.
UKBackorder.com was once again the top performing platform sales with 88 domains being sold. Unfortunately both sales and revenue were down this month, but the average domain price of £78 was an increase of 4% on October.
This month had a fair few SEO domain sales, including (but not limited to) blogstorm.co.uk, unrealitytv.co.uk, soulculture.co.uk, and superfast-openreach.co.uk. All of which found themselves in this months top 10 domain sales.
We’re getting pretty close to Christmas so I am expecting a quiet couple of months now. I wouldn’t realistically expect to see numbers anywhere near this months results until maybe after February 2022.
My early indicators show that we are already -41% down on total number of sales compared to this time last month. I realise we’re less than 7 days into the new month, but I’d love to be proved wrong!