Welcome to the domain sales report for July 2021. Unfortunately there were no big sales to speak of this month, with the top reported sale being £11,999 for learning.co.uk sold via Sedo.

The total reported sales revenue of £53,113 also didn’t get anywhere near last months numbers of £224,176, which is a difference of -£171,063 (a decrease of ~76%).

I think this highlights how much difference a couple of large domain name sales can make to a monthly report, and it’s important to celebrate them to showcase the importance of investing in quality domains from the perspective of both a business, and an investor.

Could it mean that this month was a “value for money” month regarding domain sales? Possibly…

How many UK domains were sold in July?

July saw a total of 230 reported sales. That is down 7.6% compared to June’s domain sales report (which had 249 domain sales).

229 domain transactions were completed in GBP £50,560, with 1 domain being sold in EUR via Sedo, and that was €3,000 for conserve.co.uk.

MonthTotal Sales.co.uk.uk.org.ukLLLTotal Value
July230172451325£53,113
June249174581627£224,176

Top 10 UK domain names sold in July 2021

The best selling domain this month is the sale of Learning.co.uk for £11,999 via Sedo. It also finds itself in the Top 10 selling UK domains of 2021 in position #9, so not to be sniffed at. I personally feel that it was a little too cheap, as online education services have proved to be more popular than ever since lockdown #1 and people looking to up-skill and maybe even change industries.

GBT.co.uk was the next best selling domain this month commanding a price of £6,500. This makes it to #3 in the Top 10 LLL domain sales in 2021. It seems like a nice combination of letters, and it will be interesting to see if it gets developed.

In 3rd position we have BeWell.uk at £5,000. An initial investigation on Google suggests this could potentially be used for some kind of fitness and wellbeing tracking app (unconfirmed), but other than that I’m a bit surprised at the price for this one and I feel this is a great deal for the seller. It feels like the kind of domain you could pick up on a forum or at auction for like £50. Let me know if you feel I’m missing something here (I probably am).

DOMAINPRICEPLATFORMEXTENSIONLENGTH
learning.co.uk£11,999Sedo.co.uk8
gbt.co.uk£6,500BuyDomainNames.co.uk.co.uk3
bewell.uk£5,000BuyDomainNames.co.uk.uk6
conserve.co.uk€3,000Sedo.co.uk8
mining.co.uk£1,611Domainlore.co.uk6
infamous.co.uk£1,050Domainlore.co.uk8
ayr.co.uk£1,027Domainlore.co.uk3
apa.co.uk£760UKBackorder.com.co.uk3
indy.co.uk£750Domainlore.co.uk4
bdn.co.uk£679Domainlore.co.uk3

Best of the rest

In this section I like to try and highlight a handful of alternative sales that I consider good value for money, or domains that have previous sales history that’s worth a mention.

This month we see that SJJ.co.uk has been sold for the forth time, and actually selling for the highest amount so far with a price of £270.

Each of the 4 sales have been via Domainlore auctions, with a total accumulated sales value of £570. This domain was last sold in May 2021 for just £90, so this highlights that there are quick flips out there if you stay active in the various marketplaces.

Making it onto my list of “best of the rest” for July is DoorShop.co.uk sold for £158 was an absolute bargain. As a business, reseller, or an affiliate opportunity, this is a great market to get into.

You can see that the new owners have slapped a price tag of nearly £10k on it, and I think that’s actually good value for a new owner.

I’m personally a big fan of the shorter .uk domain, so I would suggest that you could do worse than buying DoorShop.uk at its currently advertised BIN of £1,500 as an investment…

Top Performing Sales Platforms for July 2021

I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.

PlatformSalesValueAvg. Sale Price
Domainlore.uk78 (-28%)£14,730 (-6%)£189 (+32%)
Flip.uk25 (+39%)£1,793 (-61%)£72 (-72%)
Sedo.com2 (-33%)£14,552 (-75%)£7,276 (-62%)
UKBackorder.com113 (+18%)£10,293 (-13%)£91 (-27%)

Final Thoughts

While Domainlore was down 28% in sales volume compared to last month, the total sales value was pretty similar, but the average sale price actually increased by 32%. This shows us that the platform can be a solid place for investors to buy great quality domains at fantastic prices.

I hope that Flip.uk can increase the number of sales on the platform in the coming years and months. It could do with a community push and maybe some marketing to help build awareness of the platform. This will in turn increase both the quality of the domains, and the average sale price – which is good for both investors of .uk domains, but also the .uk namespace as a whole.

It can seem unfair to include UKBackorder.com in this comparison table as it’s a private dropcatch domain auction platform, but taking a look through the top UK domains sold by UKBackorder.com they definitely have some gold in them hills!

Sedo will always seemingly have higher value and average sale price. But the quantity of sales will always be low as the platform is primarily aimed at the global market.

You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains, which based on the average sale price column represents £1,091 in sales commission being taken from the final sales price. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.

View all sales records for July 2021

Author: Chris

4 min read