This is the first edition in the top UK domain sales of 2021 series of posts, breaking the year down into smaller and more digestible posts, starting with the top sales of 2021!

2021 domain sales overview

There were 184 domain sales in 2021, with £33,217 in total sales revenue.

Because this is an end of year report, let’s breakdown the data by sales platform and make use of the data we have available to us.

Random stats

  • 184 – Total number of domains sold in 2021
  • 34 – Length of the longest domain (excluding extension)., selling for £50 via
  • 13 – Hyphenated domains were sold. Coming out top was, selling for £3,360 via Domainlore
  • 12 – The position of the highest selling domain in 2021. sold for £9,750 via Domainlore
  • 11 – LLL domains sold, generating £1,162 in total sales. Coming out on top was the £340 paid for
  • 7 – domains sold with previous sales history

Domainlore 2021 sales overview

Domainlore sold 74 domains, which was ~40% of all domains sold in 2021. This generated £23,570 in total sales revenue (~71% of total sales revenue).

Flip 2021 sales overview

Flip sold 28 domains, which was ~15% of all domain sales in 2021. This generated £4,734 in total sales revenue (~14%). 2021 sales overview sold 82 domains, which was ~45% of all domains sold in 2021. This generated £4,913 in total sales revenue (~15%).

It’s important to highlight that is primarily a drop catching service, so many of the domain sales reported from this platform are considered service/registration costs, but we’ll include them as transactions in this post because we have the data available this year.

Sedo 2021 sales overview

There was a grand total of 0 (zero) domain sales via Sedo. 🥳 domains with previous sales history

Here is a table showing all domains that sold in 2021 with previous sales history – meaning the domain had been sold before on at least one occasion.


Top 3 .org. uk domain sales in 2021

In first place we have, selling for £9,750 via Domainlore.

Navigating to the domain currently shows a holding page, suggesting it is in development. The holding page has a message that states:

Get practical, evidence-based information on migraine. We’re building a platform dedicated to helping people affected by migraine.

At time of writing, a whois query suggests that the .uk & are owned by Adsonline LLP.

The has a different TAG, so it will be interesting to see if there will be any attempt in future at protecting against potential loss in revenue by acquisition, especially if the platform being built will be revenue generating.

Top sales of 2021

In 2nd position, we have, selling for £3,360 via Domainlore.

This auction was highlighted as an SEO domain, with a DR of 57, and 1,453 referring domains. As you can imagine this generated quite a bit of interest at the auction.

There were 9 interested parties, and a total of 55 bids. With 3 bidders, and in the space of just 6 minutes, the price jumped a whopping £1,910 – from £1,450 to the final price of £3,360.

Navigating to the domain takes you to a payday loans website, which won’t be receiving a link from me in this post due to ethics.

Top sales of 2021

In 3rd place we have, which sold for £900 via

This was another auction highlighted as an SEO domain, with a domain authority of 42, 13,176 backlinks, and 435 referring domains.

With the above SEO stats, you can see why it managed to drum up interest across 7 bidders, generating 49 bids in total.

The domain name does not yet currently resolve when attempting to navigate to it, but it does have quite a few entries in the Wayback archive, going back as far as March 2000.

Top sales of 2021

Top 10 domain sales in 2021


Best of the rest

In this section I like to try and highlight a handful of alternative sales that I consider good value for money, domains that have previous sales history, or just worthy mentions.

I like to group the sales by platform, helping to highlight the benefits of shopping around when it comes to domain investing.

Please forgive me for how light this section may be! Sedo had no sales, and I had no obvious additional data to fallback on regarding SEO domains sold via

Finding entries that are worthy of being placed here was a genuine struggle!

Best of the rest sold via sold for £750, which would have been bought based on its SEO value.

It was previously owned by an artist I am actually quite fond of, and have followed for a few years since seeing him speak at a design conference a number of years ago. He’s recently changed his domain name to, and clearly decided to just let this one drop.

I’ve highlighted this domain in “best of the rest” to highlight the importance of maybe not defining a “buy it now” price on SEO domains.

Taking a look at other SEO domains mentioned in this post, this auction could (and possibly would) have gone for quite a bit more than the £750 it ultimately closed out at. A good bit of business for the buyer!

Navigating to the domain name currently just points to a parking page.

Top sales of 2021 sold for £60 via Flip. The domain has no previous history recorded on Wayback archive, and had no SEO stats to speak of.

As tends to be an extension that appeals more to those who develop domains, the prices for keyword strong domains can be snapped up for bargain prices.

This is an example of a keyword strong domain covering a broad range of services, and ultimately, opportunities. is the highest selling UK domain with related keyword terms, which sold for £300 back in 2019 via Domainlore. It hasn’t been developed, and currently points to a sales page.

Due to second meanings domain words can have, I always think back to articles like 10 worst website names when seeing domains like this, where it be read as TheRapist or as it is clearly intended, Therapist.

This can put some buyers off, and is always worth thinking about prior to investing unless it is for development purposes.

Best of the rest sold via sold for £100 via Domainlore, and finds itself in this list because it has been sold 3 times now. The most it sold for was £1,500 back in 2013.

It has records in Wayback archive as far back as December 2003, but was not marked as an SEO domain in the most recent auction.

I think this probably shows the refinements that Google has made over recent years, based primarily on reducing the ranking factor of keyword strong domains, and how they didn’t require quite so much effort on link building.

Top Performing Sales Platforms for sales 2021

I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.

You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.

(The below table is ordered alphabetically as that seems the most sensible).

PlatformSalesRevenueAvg. Sale Price

Domainlore reported 74 domain sales in 2021, with a total revenue of £23,570. This makes the average price of an at Domainlore worth £319.

Flip reported 28 domain sales in 2021, with a total revenue of £4,734. The average price equates to £169 per reported 82 domain sales in 2021, with a total revenue of £4,913. This makes the average domain price £60 per

Final Thoughts

As the least interesting domain extension in the UK namespace from the perspective of number of sales, and prices generated, this was always going to be the least interesting article from the top UK domain sales of 2021 series of posts, but I do I hope you will stick around to read the other posts in the series.

I promise they get better!

View all sales from 2021

Author: Chris

7 min read